PaySelect

A product that starts with clarity

PaySelect operates in a space where clarity is not optional. The platform helps businesses navigate payment systems, providers, and methods, which means the website itself has to feel structured, trustworthy, and easy to reason about from the first interaction.

The project was built as a multi-page business website on top of a professional Webflow template. The template gave us a solid visual and structural foundation, but a large part of the work happened beneath the surface. Layouts, logic, and CMS structure were carefully adapted so the site could support a much more complex product flow than a typical marketing website.

More than content, a decision flow

The key challenge was not visual design, but decision-making. PaySelect is not just presenting information, it actively guides users toward a suitable payment solution based on their business profile.

To support this, we designed and implemented a custom multi-step form that functions as a lightweight recommendation engine. Each step narrows the context: business type, sales channels, payment methods, and regional constraints. Instead of ending with a generic comparison table, the flow resolves into a tailored recommendation that feels intentional and relevant.

Logic first, visuals second

From a technical perspective, the multi-step form required careful planning. Conditional logic, step dependencies, and result mapping had to remain predictable while still being flexible enough to grow.

We deliberately kept the interface calm and focused. The goal was to reduce cognitive load and let the logic do the work. Animations and transitions were subtle and only used where they supported orientation and progress through the flow.

Built to scale, not hard-coded

The CMS structure was designed around future growth. Payment providers are stored as structured entries with attributes that directly connect to the form logic. This approach keeps the recommendation system data-driven rather than hard-coded, allowing the PaySelect team to add, update, or refine providers without touching the core logic.

Performance and responsiveness were treated as baseline requirements. Form interactions were optimized to feel instant across devices, and the overall site structure supports clear navigation and SEO visibility in a competitive fintech environment.

In the end, the website acts as an extension of the product itself. It does not just explain what PaySelect does, it guides users through a clear, logical path toward the right decision, while remaining flexible enough to evolve alongside the platform.