Boha-Group

Starting without a digital footprint

BOHA Group came to the project without an existing website. The company had a clear brand identity and visual guidelines, but no prior digital presence. In practice, this meant we were not redesigning or improving something already in place. We were building their presence on the internet from the ground up.

The initial task was to translate their branding into a website that felt aligned with how the business actually operates. Calm, structured, and credible. The site needed to introduce the company, explain what they do, and establish trust from the first interaction.

Using a template as a strategic base

We chose to work from a professional Webflow template, not as a shortcut, but as a strategic starting point. This allowed us to focus on structure, content logic, and refinement rather than rebuilding common patterns from scratch.

The template was carefully adapted to match the BOHA Group brand. Typography, spacing, and layout rhythm were adjusted to ensure the site felt considered and consistent with the provided branding, rather than generic.

Building clarity into every page

Since this was the company’s first website, clarity was essential. The structure of the site was designed to guide users naturally through who BOHA Group is, what they offer, and how they work.

Special attention was given to page hierarchy and navigation. Content blocks were arranged to feel calm and readable, with enough white space to avoid visual overload. Each page follows a clear internal logic, making the site easy to understand even for first-time visitors.

Consistency, responsiveness, and performance

Design consistency was treated as a core requirement. Repeating patterns, spacing rules, and interaction behaviors help the site feel stable and intentional across all pages.

Responsiveness was built in from the start. The site was tested and refined across breakpoints to ensure the same sense of structure and clarity on desktop, tablet, and mobile devices. Performance considerations were handled as part of the development process, keeping load times and interaction smooth.

A foundation for future growth

The CMS was structured to support future updates and expansion. Content can be added or modified without disrupting the overall layout or design system, giving the client flexibility as the business evolves.

What started as a brand without a website is now a complete, coherent digital presence. The site does not try to impress through excess. Instead, it reflects the company’s professionalism through structure, restraint, and clarity, providing a reliable foundation for the next stage of growth.