Easy.bi

Starting without a footprint

easy.bi operates in a space where clarity and trust are non-negotiable. Their product focuses on business intelligence and reporting, so the website had to feel equally structured, calm, and precise from the very first interaction. The project started without an existing site to build upon, which meant we were shaping their digital presence from the ground up.

Building structure for complex content

From the beginning, the emphasis was on creating a corporate website that could scale alongside the product and the company. Information architecture was carefully planned to support complex content without overwhelming the user. Each section guides visitors logically through the platform’s value, use cases, and capabilities, while leaving room for future expansion.

Design driven by restraint

Design decisions were driven by consistency and clarity. The visual language avoids unnecessary decoration and relies on typography, spacing, and rhythm to communicate confidence. This approach helped translate a technically complex product into something accessible and readable. Pixel-perfect execution was essential, as even minor inconsistencies could undermine trust.

Systematic development approach

On the development side, the site was built in Webflow using the Client-First system. This ensured a clean, scalable structure where styles, components, and layouts are reusable and easy to extend. The CMS was designed around real content needs, allowing the team to manage pages and updates without friction as the site grows.

Fluid responsiveness and performance

Responsive behavior was treated as a core requirement, not an afterthought. The layout adapts fluidly across breakpoints, preserving hierarchy and readability on every screen size. Performance and SEO were integrated throughout the build, from semantic structure to clean markup and loading behavior.

A foundation built for growth

The result is a large, scalable corporate website that feels stable and intentional. It supports easy.bi’s current positioning while providing a solid foundation for future growth, new content, and ongoing product evolution.